How digital marketing will change in 2021 - Learn From Neil Patel Youtube
1. Page speed will be more important.
- Improving page speeding increases conversions by up to 7%
2. Text content length won't matter as much.
- Add audio and video more than 10 minutes each one
3. It's all about marginal gains.
- Voice searching
- His belief was that if you improved every area related to cycling by just 1 percent, then those small gains would add up to remarkable improvement.
4. How high you rank with matter more than ever.
- Over 35% of the clicks go to position 1
- If you're not in the top 10, then you're not going to be seen
- Being top is everything
5. Repurposing and updating will be the norm.
- Go super in-depth
- Don't stop with video, also look at audio
- Don't worry about the duplicate content
- Update more often than you release new content
- Optimize new platforms
6. Backlinks won't matter as much
- Backlinks vs on-page metrics
- Referring to domains important
- Page level backliknks
- Quality of the backlink and topical relevance of the site is key
7. Brands will have more power
- Brand, Brand, Brand, It's not just Google who loves brands
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